To be able to compete in a global economy, we need to be as efficient as possible. In the past fifteen years technology has played a very important role in our farming methods. The internet has revolutionized they way we receive information on a daily basis from weather updates to market rates. GPS (Global Positioning Systems) and computer systems aboard our equipment automate our land preparation, fertilization and irrigation practices. Digitized information provides feedback on the fly to monitor field conditions more accurately to maximize resources necessary to create a quality product. Smarter more capable tools and equipment make for smarter farming which translates to a competitive product in the marketplace.